Tag Archives: public relations

Reap the rewards when client expectations are exceeded

Come to think of it, it all seems simple enough – clients will consider our product or service if we help them solve a problem or address a need they have. But is this all there is to attracting clients … Continue reading

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Good marketing leads to sales

In order to properly address this subject, we first need to understand the difference between marketing and sales. Marketing drives the demand for a product or service;  Sales fulfil the demand and create relationships with clients. The recommended basic elements … Continue reading

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