Tag Archives: demand

Turning an idea into a viable business

Sir Arthur Charles Clarke, a British science fiction writer and inventor, remarked that new ideas pass through three periods: 1. It can’t be done. 2. It probably can be done but it’s not worth doing. 3. I knew it was … Continue reading

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Good marketing leads to sales

In order to properly address this subject, we first need to understand the difference between marketing and sales. Marketing drives the demand for a product or service;  Sales fulfil the demand and create relationships with clients. The recommended basic elements … Continue reading

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