Your big tech guide – the basics you need to launch your business

In this guide, we’ll introduce you to technologies and tools you might need when you’re starting your own business.

Cyber security

Cyber security is not negotiable. Entrepreneurs need to ensure that they are protected from cyber-attacks, which can be detrimental to business continuity. Cyber security can prevent the loss of customer data and data backups.

Accounting cloud-based technology

These cloud-based platforms can help to increase productivity and provide entrepreneurs with real-time information via smartphone apps and the internet. Examples of these are SageXero and GreatSoft Cloud.

Project management tools

Entrepreneurs can create and edit documents online for free by using Google Docs. Tools like Asana and Trello are used for project management, productivity and project tracking. Slack is a team collaboration tool and service that allows you to communicate with staff and share projects.

Digital marketing

Mike Anderson, founder and CEO of the National Small Business Chamber, says all SMEs, no matter how small must professionalise their business.

“A few key things to action would be: a dedicated domain http://www.abctrading.co.za, a dedicated email david@abctrading.co.za, a website, a Facebook/ Instagram page and a Linkedin presence. This enhanced image and presence will allow the SME to be able to secure many more customers and grow top line quicker as seasoned businesses. Companies want to do business with those who take their business seriously and who are perceived to be stable and successful.”

Domain and website hosting

According to Hosting Web, domains can be bought and hosted from companies like AfrihostHetznerAxxess and Domains.co.za.  Website hosting is a type of internet hosting service that allows an individual or company to be visible on the internet.

Fibre and mobile data

The difference between fibre and mobile data is that fibre runs on a physical fibre optic backbone that connects an internet user with the internet. A mobile data connection runs on 3G or LTE and does not require physical cables.

ADSL and fibre are broadband connectivity solutions that use different infrastructure. The two also differ in the amount of speed they can reach. Beware: ADSL and even fibre can suffer from outages; having a mobile connection to fall back on is vital.

Social media

Social media management tools like Hootsuite and Buffer for example let you post and schedule social media posts on Facebook, Twitter and Linkedin.

Mobile payment solutions

iKhokhaYocoWAPPointSureSwipe and ZipZap are examples of mobile payment options that entrepreneurs can possibly use. You can also make use of SnapScan.

Melissa Javan – freelance journalist and content contributor of the NSBC

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About Rietmark

Rietmark was established in 1997 to assist small and home businesses with the marketing of their business or service. Every month 80 000 advertising booklets are printed and distributed in Pretoria Moot, North, East and Centurion. We also offer design and printing services - business cards, flyers, car magnets, banners, chromadek sign boards, posters, vinyl stickers and more! www.rietmark.co.za.
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