The internet has made the world a small community. Today it is easier to sell your products and services across a large geographical area. Having a website has become an essential for most businesses. Here are a few tips to help start and successfully run a business online.
1. Build a Customer Friendly Website
Develop and build a user friendly website. Your website should be simple to use, but should also grab the users’ attention in just a few seconds. It should have enough information about your business and the products and services you sell. It should also give users the option to buy online if they wish to. Users can for instance have the option to either leave questions and comments or have a live chat with a customer care personnel.
2. Use Email Marketing
It is important to constantly market your business. Why not use email marketing which is cheaper compared to newspaper, radio and TV Advertisements? You can send emails to customers and subscribers. This is likely to be very effective since users who leave their contacts imply they have an interest.
3. Attend Online Forums
Attend online forums to interact with consumers. This will give you a picture of what potential customers are looking for. You can then use your findings in developing short articles and videos that offer solutions to customer enquiries in the sector you operate in. This will generate traffic to your website, as users can get useful expert advice.
4. Reward Customers
Want to have a following of loyal customers? Reward your customers. You can give loyalty points for a meal, a drink, entry into a competition draw, or a discount on the products and services you sell. The idea is to encourage customers to buy more.
5. Have a Physical Branch
To have maximum success in your online shop it is important to have a physical presence. This will come in handy say when potential customers want to try out products before they buy, want a demonstration or would like to know more about the product.
6. Generate Traffic
To sell more you have to generate traffic to your website, after all it is your online store. You can for instance use the Pay-Per-Click Advertising with search engines to help generate traffic to your website.
Source of article: Africa Report