Every business enterprise needs a loyal customer base. But how do you ensure that the people buying your services or products return for more business?
Businesses are established to provide services and products in exchange for money. The more money that comes in, the better for the business as it is able to expand, improve and stay in operation. One way of ensuring a constant supply of money is to create reliable customers who return to you for their needs.
As they say, first impressions last. Make sure that your front of line appearance and service is of the highest standard. You only have one chance to make a first impression and it can mean the difference between a customer feeling welcomed and comfortable asking for help or walking out before even inquiring about the product or service.
Train your staff to know your company’s products and services like the back of their hands. Customers are in your store for a reason: they need help. By being able to give them friendly, helpful and error-free information about products or services, you and your staff are showing that you are 100 percent capable of satisfying their needs and understand the equipment or products being used. Also make sure that your staff are friendly and respectful towards customers, showing them that their business is appreciated and wanted.
You also need to stay up to date with what is going on in your industry. If a new method or product or technology is introduced, get as much understanding as possible so that you can not only better advise your customers, but also better your business by using such advancements. The Internet has given customers access to the latest information as well as a tremendous amount of knowledge from the past. You wouldn’t want a customer to know more about your industry or products than you.
As a business, you promise to deliver a product or service at a certain standard. So make sure that you do exactly that. If your customers know that you can be trusted to meet their needs time and time again, they will make use of your business and tell their friends. If you make promises that you cannot fulfill, your customers will still tell their friends, and nothing travels faster than the word of mouth.
If you want customers to return to you for business, you need to offer them the best possible service or products and make them feel respected, welcomed and appreciated. The second a customer feels uneasy doing business with you is the beginning of the end for your relationship with that customer. Keep your customers happy and they will keep coming back.
By Craig Falck for Africa Report