6 ways to write an advert to make money


Grow your business


The reason businesses spend money on advertising, is to make more money. Not getting any returns on your advertising investment will result in you losing faith in your marketing efforts. And even to stop advertising altogether. Read here for 6 easy ways to ensure that you make the most of your advertisement in Rietmark.


1. Draw attention to your advertisement

  • Grab the Rietmark reader’s attention with your headline. Make sure it answers the question “what’s in it for me?” to attract people to read on.
  • Make sure your ad is big enough for the amount of words you want to use – white space is important to make your ad or logo stand out on the page.
  • Use the inverted option – printing your ad in white on dark background.

2. Show the benefits of your products or service

  • Excite your readers by explaining to them how your product or service will make their lives better, save them money, advance their business, better their kid’s exam results, etc.

3. The proof is in the pudding

  • You have to make people believe the benefits you have stated. Explain why your product is good and even add testimonials from satisfied customers.

4. Persuade your reader

  • As home and small business owner, you’ll need to persuade your potential customer that you are a reliable and trustworthy business.
  • You may include a special offer for any new customers, valid for a limited time.
  • Research also shows that offering a guarantee does increase sales.
  • Don’t come over as a fly-by-night business – decide on a marketing medium you believe in and stick to it for the longer term.

5. Call for action

  • Do not overlook this important aspect of your advert. Sometimes people need to be told what to do. Push them to act now!

6. General design tips

  • Rietmark will design an attractive advertisement by using your logo, pictures or clipart. Design of your advertisement and monthly changes are free of charge.
  • You supply us with the correct wording for your heading, sub-heading and text. Use bullet points and short sentences.
  • Ensure that your advertisement is the appropriate size for the impact you want to create. The smaller your advertisement space, the less information you can include.

Contact us today to advertise in Rietmark Moot, North or East.

Tel: 012 331 7392  E-mail: info@rietmark.co.za Website:  www.rietmark.co.za

About Rietmark

Rietmark was established in 1997 to assist small and home businesses with the marketing of their business or service. Every month 80 000 advertising booklets are printed and distributed in Pretoria Moot, North, East and Centurion. We also offer design and printing services - business cards, flyers, car magnets, banners, chromadek sign boards, posters, vinyl stickers and more! www.rietmark.co.za.
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